{"id":4134,"date":"2025-04-29T02:11:33","date_gmt":"2025-04-29T02:11:33","guid":{"rendered":"https:\/\/www.clickmark.co.jp\/?post_type=works&#038;p=4134"},"modified":"2025-04-29T12:28:58","modified_gmt":"2025-04-29T12:28:58","slug":"ec-site-for-kobes-long-standing-gelato-brand-glass-claret","status":"publish","type":"works","link":"https:\/\/www.clickmark.co.jp\/en\/works\/ec-site-for-kobes-long-standing-gelato-brand-glass-claret\/","title":{"rendered":"EC Site for Kobe\u2019s Long-Standing Gelato Brand \u201cGlass Claret\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4088\" data-src=\"https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/glass-1024x768.jpg\" alt=\"\" class=\"wp-image-4088 lazyload\" data-srcset=\"https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/glass-1024x768.jpg 1024w, https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/glass-300x225.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Introducing the EC Site for Kobe\u2019s Long-Standing Gelato Brand \u201cGlass Claret\u201d<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Design That Captures the Brand\u2019s Worldview<\/h3>\n\n\n\n<p>Glass Claret offers \u201ca little moment of indulgence\u201d through its carefully crafted gelato. In this build, we consciously reflected the brand\u2019s sense of happiness and luxury throughout the design\u2014 from color palette and typography to photography choices. On the homepage, we prominently feature the catchphrase <strong>\u201cGelato for Happy Moments\u201d<\/strong>, so that visitors instantly grasp the heart of the brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Streamlined Purchase Flow &amp; Product Messaging<\/h3>\n\n\n\n<p>We\u2019ve placed a clear pathway on the homepage that guides customers straight to our most popular set menus. Adding a message like <strong>\u201cWhy not treat someone special?\u201d<\/strong> also helps drive gift purchases. Seasonal campaign banners (e.g., Valentine\u2019s Day, Christmas, Black Friday) are organized for easy visibility, supporting timely promotions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-First Optimization<\/h3>\n\n\n\n<p>With a mobile-first mindset, we ensured that product photography displays beautifully on smartphones and that every step to purchase feels seamless. Thanks to responsive design, the site delivers a smooth experience on PCs, tablets, and phones alike.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Reassuring Guide Content<\/h3>\n\n\n\n<p>To make first-time shoppers feel secure, we enriched the site with clear <strong>\u201cLegal Notice\u201d<\/strong> pages (per the Act on Specified Commercial Transactions) and a comprehensive <strong>Shopping Guide<\/strong>. We also highlight our <strong>free-shipping threshold (\u00a56,500 and up)<\/strong> to encourage orders.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">SNS Integration &amp; Brick-and-Mortar Info<\/h3>\n\n\n\n<p>In the footer, we link directly to Glass Claret\u2019s official Instagram to help expand brand awareness beyond the EC site. We\u2019ve also included detailed information about their physical store in Kobe, creating multiple touchpoints for customers both online and in person.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>For Glass Claret\u2019s EC site, we provided end-to-end support: brand-aligned design, optimized user flows, mobile responsiveness, and trust-building content. Moving forward, we\u2019ll continue to support growth through seasonal campaigns and new product launches.<\/p>\n\n\n\n<p>Discover Glass Claret\u2019s delicious gelato here:<br><a href=\"https:\/\/www.glassclaret.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glass Claret EC Site<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/436A4659-1024x683.jpg\" alt=\"\" class=\"wp-image-4118 lazyload\" data-srcset=\"https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/436A4659-1024x683.jpg 1024w, https:\/\/www.clickmark.co.jp\/wp-content\/uploads\/2025\/04\/436A4659-300x200.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Introducing the EC Site for Kobe\u2019s Long-Standing Gelato Brand \u201cGlass Claret\u201d Design That Captures the Brand\u2019s Worldview Glass Claret offers \u201ca little moment of indulgence\u201d through its carefully crafted gelato. In this build, we consciously reflected the brand\u2019s sense of happiness and luxury throughout the design\u2014 from color palette and typography to photography choices. On [&hellip;]<\/p>\n","protected":false},"featured_media":4088,"template":"","work-type":[],"class_list":["post-4134","works","type-works","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/works\/4134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/media\/4088"}],"wp:attachment":[{"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/media?parent=4134"}],"wp:term":[{"taxonomy":"work-type","embeddable":true,"href":"https:\/\/www.clickmark.co.jp\/en\/wp-json\/wp\/v2\/work-type?post=4134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}