Website Redesign
Keep the trust your existing site has earned while improving its message, usability and day-to-day operation for the next stage of your business.
Discuss your projectDecide what deserves to stay before deciding what needs to change.
A website redesign is more than a visual refresh. It should account for search visibility you have earned, information existing customers rely on, the way your team updates the site, and what sales or recruitment now needs from it. Clickmark reviews the current site and the assets worth protecting, then brings structure, design, development and post-launch support together in one considered plan.
Turn a redesign into the next useful business opportunity.
A redesign that begins only because a site feels old can accidentally remove useful information and established entry points from search. We start by clarifying the job the site needs to do—whether that is generating enquiries, supporting recruitment, helping sales conversations, or communicating change—and where visitors or your team currently get stuck.
From there, we decide what to retain, simplify, combine, or create. The aim is not to add more pages for their own sake, but to help the right people find the right information and take the next step without unnecessary effort.
Understand the current position
We review the existing structure, key pages, traffic, enquiry route, and editorial burden so the renewal has a shared and practical purpose.
Rebuild the message and journey
Starting with your audience, strengths, and desired action, we establish the right order for pages, headings, proof, and calls to action.
Make the change carefully
We review URLs, important content, measurement, forms, and the editing setup so the new site is ready to use and improve after launch.
When this service is useful
- Your site looks dated and no longer explains the strengths of the business or brand
- It is difficult to use on mobile, difficult to update, or not creating enough useful enquiries
- You want to protect valuable URLs, existing content, and search traffic during the move
- You need a partner who can support updates and improvement after the new site launches
What we can deliver
- A renewal direction informed by the current site, content, traffic, and editorial workflow
- Page structure, user journeys, and content priorities shaped around your goals
- Original responsive design and implementation that reflects the brand
- Launch preparation that reviews URL migration, redirects, core search signals, and measurement
- A practical CMS, handover, and options for ongoing support and improvement
A process that keeps decisions clear.
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01
Listen & clarify
We confirm the goal, the people you need to reach, and the practical conditions around the project.
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02
Design & build
We shape the content, design, and required functions into an experience that feels considered and useful.
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03
Launch & improve
After launch, we can support measurement, updates, and the next improvements as your business evolves.
Questions to clarify the next step.
Will a redesign affect our existing URLs or search visibility?
It can, depending on what changes. We review important pages, URLs, and traffic before planning redirects and content migration. We cannot guarantee rankings, but we take care not to discard valuable assets without understanding their role.
Can we start before all copy and photography is ready?
Yes. Existing materials, sales information, and frequently asked questions are a useful starting point. We can clarify what needs preparing and what can be improved or reused as the project takes shape.
Can Clickmark support the site after launch?
Yes. Alongside a practical editing setup and handover, we can support content changes, technical checks, and the next improvements informed by your business and site activity.
Selected work for this service
