Glass Claret — Ecommerce Website for a Kobe Gelato Brand
An ecommerce website that brings Glass Claret’s joyful gelato brand to life while making it easy to discover products, choose a gift and shop with confidence.
Glass Claret believes gelato makes people happy. We designed an ecommerce website that carries that feeling online—balancing a joyful, gift-worthy brand world with a clear path to discover products and shop with confidence.
Let the pleasure of a scoop begin before the order is placed.
Glass Claret is a Kobe gelato brand offering carefully considered flavours including pistachio and chocolate truffle. Its products invite both a small treat at home and a thoughtful gift for someone special.
An ecommerce site for frozen sweets needs to do more than provide purchase information. It should help a visitor picture when, why and with whom they might enjoy the product. We brought together the brand’s bright, premium character with clear routes to products, gifts, news and shopping guidance.
- CLIENT
- Glass Claret
- SCOPE
- Ecommerce website design
- FOCUS
- Brand experience, product discovery and purchase flow
Beautiful product imagery alone does not complete an online purchase experience.
Gelato is naturally visual, but first-time online shoppers also need the detail that helps them decide: what is in a set, how it is delivered, what it costs and why it works as a gift. We designed the information so the site can build anticipation without leaving practical questions behind.
Bring the pleasure of the brand and the ease of shopping into one flow.
Lead with the feeling of the brand
Working from the “Gelato for HAPPY” message, we shaped the colour, photography and words so visitors immediately recognise the character of Glass Claret.
Make it easy to choose a treat or a gift
Sets and flavours are introduced clearly, with messaging that helps customers picture the person or moment they are buying for.
Keep reassurance close to the purchase decision
Shopping guidance, legal information, shipping conditions and seasonal news are organised so the information that supports an online order is easy to reach.
An ecommerce foundation that can grow with everyday sales and seasonal stories.
New products, gifts, seasonal campaigns and news all keep an ecommerce website moving after launch. We created a foundation that protects the Glass Claret brand experience while supporting the journey from product discovery to the reassurance customers need to complete an order.
