Izumi Sake Brewery — Website, Product CMS and Online Shop Journey
A responsive corporate website and editable product CMS for Izumi Sake Brewery in Kobe, combining 270 years of sake-making heritage with clear product discovery and a direct route to its online shop.
We planned, designed and developed a new corporate website for Izumi Sake Brewery: a refined, flexible home for nearly 270 years of brewing heritage, detailed product discovery and a smooth route from learning about a bottle to buying it from the brewery’s online shop.
Give a historic Kobe brewery a digital home that can keep moving with the seasons.
Founded in 1756, Izumi Sake Brewery is based in Higashinada Ward, Kobe, one of Japan’s best-known sake-producing areas. The brewery makes and sells Japanese sake and other alcoholic drinks, including the Sensuke, Kosen and Izumihime ranges, as well as gift sets and original merchandise.
The new site needed to respect the craft behind each bottle while making a growing range easy to explore. We organised the brewery’s story, process, products, news, events, opening hours and direct-sales shop information into one responsive experience that works for first-time visitors, regular customers and the team maintaining it.
- CLIENT
- Izumi Sake Brewery Co., Ltd.
- SCOPE
- Corporate website planning, design, development and product CMS
- FOCUS
- Heritage, product discovery, editable content and online-shop journeys
Hundreds of years of craft needed a site that would not stand still.
Sake has a deep vocabulary, but customers choosing a bottle also need clear, current details: the range, flavour, bottle size, ingredients, alcohol content and where to buy it. At the same time, releases, events and shop hours change through the year. The website had to feel considered and premium while giving the brewery the freedom to keep all of this information accurate without relying on technical support.
Bring tradition, choice and a practical purchase route into one clear experience.
Build a visual world around the character of the brewery
A refined visual direction connects the brewery’s long history and traditional craftsmanship with a fresh presentation for its premium range, giving the site a clear identity on desktop and mobile.
Let every product carry the detail it deserves
Products are organised by series—Sensuke, Kosen, Izumihime, gifts and goods—then given individual pages for imagery, sizes, ingredients, alcohol content and the story behind the bottle. This makes a broad line-up easier to browse with confidence.
Give the team control of content and the path to purchase
The CMS lets the brewery add and update products, news, events and visitor information independently. Each product can also point to the appropriate external online-shop link, keeping the journey from discovery to purchase simple even as products and sales destinations change.
A flexible foundation for a historic brewery’s next products, stories and customers.
Izumi Sake Brewery now has a responsive, easy-to-manage corporate website that makes its brands and product information clear, supports current news and events, and connects each product naturally to online purchase. It is a digital foundation that can grow as the brewery continues to bring traditional sake-making to modern customers.
